|New Zealanders have a very high involvement with cats and dogs. New Zealand's pet ownership statistics are one of the highest in the world.
Over 48% of households own at least one cat and 20% own two or more, making it the highest cat ownership rate in the world. That is more than a million cats! Although there is a slight upward trend, this is minimal due to the already high penetration.
Just over 29% of households own a dog. Ownership is reducing slightly . Medium and large breeds are most popular but there is a definite trend towards smaller breeds.
In the prepared petfood market supermarkets dominate with 83% of the market. The rest is split between vet, pet shops and the rural sectors. The market information that follows is related to the supermarkets.
The cat food market has a total volume of 32,940 tonnes at a value of $196.9 million. The market is growing by 2% in value.
The dog food market has a total volume of 40,614 tonnes at a value of $119.6 million. The market is growing by 8% in value.
Back to the top