Pet Food Market
The Pet Food Market at a Glance
New Zealanders have a very high involvement with cats and dogs, one of the highest rates of pet ownership in the world.
The pet cat population is about 1.3 million, with 41.7% of households owning at least one cat. This didn’t change much during Covid and has remained steady over the last few years.
The pet dog population is 0.9 million and increased significantly during Covid, particularly for small dogs, and has remain steady since with 36.5% of households owning at least one dog.
In the prepared pet food market supermarkets dominate with 78% of the market. The rest is split between vet clinics, pet shops, rural and on-line sales. The market information that follows is for the supermarkets.
